What’s in Your Future

with Squarespace

I was given the opportunity to personally — with light guidance from Partner Managers and Creative Strategy — ideate, design, and pitch three seasonal brand ideas for Squarespace to implement between Q4 2022 and January 2023.

The Brief

This ad was designed to inspire users to actualize their goals in the new year using Squarespace, and to allow them to explore Squarespace’s website templates through an interactive crystal ball quiz.

As users click each question and response, they would help the simple algorithm assign them a template that best fit their interests. This would eventually direct them towards the Squarespace Templates webpage, where they could explore and envision the possibilities of starting a website with Squarespace.