I have been able to help create comprehensive marketing strategies by gaining an understanding of brands’ identities, objectives, and omnichannel frameworks, and identifying connections between brand and consumer interests.

I have agency experience in content strategy, which is designed to elaborate on brand planning and client briefs, and to help for the content creation process with CX Strategists, Designers, and Copywriters. This is achieved through performing qualitative and quantitative research, defining brand and consumer narratives, reviewing brand content and creative assets through structured audits and analyses, and providing insights and recommendations.

I have used Adobe Photoshop, Adobe InDesign, and Canva to design marketing materials, as well as example advertisements used in brand pitches and creative briefs.

Preview examples of my work in the Marketing Portfolio page. To access the full Portfolio with additional images and descriptions, please request a password via email or LinkedIn.

I have experience with campaign planning, and with delivering budget pacing, user targeting strategies, performance analyses, and creative optimizations.

I have a background in creative writing, specializing in poetry and short form fiction. I have had the privilege of participating in classes and workshops held by acclaimed poets and intellectuals like Laynie Brown and Dagmawi Woubshet. In addition, I was affiliated with organizations like the Kelly Writers House and student publications throughout my academic life.

A Writing Samples page is coming soon!