Career Experiences
✺
Career Experiences ✺
June 2023 - November 2024
As the Brand & Content Strategy Manager at MUTHA, I was specifically instrumental in the management of the MUTHA website. I was responsible for the design, copywriting, and maintenance of all product pages and blog articles, as well as web banners and promotional landing pages for all product launches, sales, and partnerships.
In addition, I collaborated with Product Strategy on developing product descriptions, selling propositions, and marketing and presentation materials that communicated about MUTHA and products in a thoughtful, distinctive, and creative manner, not only to MUTHA customers, but agency and brand partners and retailers.
MUTHA
Brand & Content Strategy Manager
January 2022 - March 2023
As an Account Coordintaor at Pinterest, I was responsible for assisting with the account and campaign management processes.
This involved in-platform advertising account upkeep, audience targeting, campaign planning and performance tracking, and identifying optimization and upsell opportunities. In addition, I contributed to brand pitches, quarterly business reviews and campaign wrap reports, as well as creative planning and content creation.
Account Coordinator
May 2021 - December 2021
As an Associate Content Strategist at Intouch Solutions, I was able to interact with the nitty gritty processes of content and creative strategy and the omnichannel activation pipeline.
I reviewed brand objectives, digital content, and omnichannel approach for messaging consistency, aesthetics, copy, and user experience flow. I reviewed a variety of datasets and performed content inventories and audits to help assess brand content and build campaigns and initiatives against consumer needs, interests, and experience touchpoints.
Associate Content Strategist
Internships
Content Strategy Intern Intouch Solutions [May 2020 - May 2021]
Marketing & Social Media Intern. The Future of Jewelry [August 2019 - December 2019]
Marketing Intern Cushman & Wakefield [June 2019 - August 2019]
Content Strategy Intern Critical Mass [June 2018 - August 2018]