Self Care Upgrades with Influencers

with Squarespace

I was given the opportunity to personally — with light guidance from Partner Managers and Creative Strategy — ideate, design, and pitch three seasonal brand ideas for Squarespace to implement between Q4 2022 and January 2023.

The Brief

This ad was intended to leverage the connection between lifestyle influencer content and the seasonal increase in self improvement trends near New Years.

With these video ads, creators could advertise with aspirational content, and direct to and promote their Squarespace websites and blogs. For example, health creators presenting recipes and workouts from their websites, and lifestyle influencers posting sneak peeks at their makeover lookbooks and self-improvement tips from their blogs.