Small Business Saturday

with Squarespace

I was given the opportunity to personally — with light guidance from Partner Managers and Creative Strategy — ideate, design, and pitch three seasonal brand ideas for Squarespace to implement between Q4 2022 and January 2023.

The Brief

This ad was designed to activate against Small Business Saturday on November 26, with the knowledge that small business owners may want to prepare by setting up their ecommerce platforms.

By introducing the brand website and ecommerce set up process in a simple and visually engaging way, Squarespace could help small business owners feel more confident in preparing to push forward into the big sales weekend.