Internship Project

Orilissa x Nurx

All interns were required to create and present a project that addressed a problem or gap in the medical or pharmaceutical industry, and built an opportunity for a brand client.

The Brief

I wanted to focus on women’s health and gynecological disorders and conditions, and decided on endometriosis and the treatment brand Orilissa. I was familiar with telehealth pharmacy brands that supplied medications such as birth control, and identified an opportunity there for Orilissa, through a branded collaboration with one of these companies.

The presentation involved an overview of telehealth, endometriosis, each of the brands, and the Orilissa x Nurx Pitch. The mock product image, designed in Photoshop, integrated the brand logo and colors with a modern feel.

The Idea

Adobe Photoshop

The Design

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