Internship Project
Orilissa x Nurx
All interns were required to create and present a project that addressed a problem or gap in the medical or pharmaceutical industry, and built an opportunity for a brand client.
The Brief
I wanted to focus on women’s health and gynecological disorders and conditions, and decided on endometriosis and the treatment brand Orilissa. I was familiar with telehealth pharmacy brands that supplied medications such as birth control, and identified an opportunity there for Orilissa, through a branded collaboration with one of these companies.
The presentation involved an overview of telehealth, endometriosis, each of the brands, and the Orilissa x Nurx Pitch. The mock product image, designed in Photoshop, integrated the brand logo and colors with a modern feel.
The Idea
Adobe Photoshop