Product Page Redesign
with MUTHA
The MUTHA Team wanted to implement a redesign of the above-the-fold sections of the product pages (PDP) to feature more valuable information about the products, as well as dynamic imagery and consumer panel results.
The Brief
I was familiar with different styles and formats of PDP design, and gathered a wide variety of examples from competitive brands, specifically layout and material. After holding a team brainstorm to gather opinions and recommendations, I decided on a final selection of infographics and styles to implement. Lastly, I consulted with a third-party designer on their recommended format, before creating infographics for all 16 MUTHA products.
I copywrote ingredients and benefits information for all products, as well as relevant bonus sections like product comparisons. I then designed each individual infographic!
The redesign has not been fully implemented, but you can view one of these infographics at work on the MUTHA website at its most recent release:
The Process
The Design
Canva
Nyla CMS
