Website Blog
with MUTHA
The MUTHA Marketing and Product Teams wanted to better strategically address product education needs for consumers, and feature newer, fresher web content based on competitive best practices and trending website styles. The ideal content solution would be easily integrated with paid ads and Email and Social Media Marketing.
The Brief
I performed a review of competitive brand websites, and flagged any with educational blogs before taking notes of blog themes, content and web layout.
I selected blog article topics in advance after collaborating with Email and Social Media Strategists on monthly content plans and considering product coverage and current trends. I then prepared article outlines with the help of AI tools.
Next I drafted and edited the article copy and gathered imagery, before building the pages directly in the website CMS platform. I added CTA links and featured a direct add-to-cart function for the product of note to each blog article.
This blog was published in 2023, and has since been active and integrated with MUTHA marketing channels. I created the blog framework and 16 total articles.
Explore the MUTHA blog: https://www.mutha.com/blogs/learn/
The Process
The Design
Nyla CMS
